Custom Theme Development
Hand-coded Liquid themes built around your brand — fast, accessible, and engineered for conversion from PDP to checkout.
We Build & Scale Brands on Shopify
High-performing Shopify stores are not built on theme aesthetics alone. They come from a clear commercial strategy, technical excellence, and a deep understanding of how brand, conversion, and the Shopify ecosystem fit together.
CRO programmes engineered around Shopify analytics, heatmaps, and behavioural data — every page tested, every click tracked.
Subscription, loyalty, and retention flows wired into Shopify Flow + Klaviyo — repeat-buyer LTV engineered into the experience.
Shopify Markets, multi-currency, multilingual storefronts and tax-compliant rollouts — sell across borders without rebuilding.
Inventory, fulfilment, ERP and 3PL integrated cleanly into Shopify — your team stays focused on growth, not admin.
The Four Shopify Pillars
Hand-coded Liquid themes built around your brand — fast, accessible, and engineered for conversion from PDP to checkout.
Shop Pay, Apple Pay, Google Pay, and accelerated wallets configured for the highest possible conversion at checkout.
Klaviyo, Judge.me, Yotpo, ReCharge, Gorgias and Shopify Functions wired into Flow for hands-off automation.
Shopify analytics, GA4, Triple Whale and post-purchase surveys reconciled into one truth — revenue, attribution, contribution margin.
Shopify Services Built for Scale
Greenfield builds, replatforming from WooCommerce/Magento/BigCommerce, and Shopify Plus migrations with zero-downtime cutover.
Hand-coded Liquid themes, OS 2.0 sections, accessibility-compliant front-ends, and Lighthouse-tuned performance budgets.
Continuous A/B testing across PDPs, cart, and checkout — backed by heatmaps, session replay, and post-purchase survey data.
Hydrogen + Oxygen storefronts when you need full control over performance, personalisation, and content modelling.
Klaviyo, Yotpo, Judge.me, ReCharge, Gorgias, ERP and 3PL — chosen, configured, and maintained as one stack.
Subscription programmes, loyalty mechanics, and lifecycle email/SMS that compound LTV — not just discount-driven churn.
Shopify Markets, multi-currency, multilingual content, and local payment methods. Tax + duties handled cleanly.
Continuous performance review across products, channels, and cohorts — with clear reporting against revenue, AOV, CR, and CM.
Day-to-day store management, theme updates, app maintenance, and incident response — your operational backbone.
Case Study · Shopify Plus Replatform
Replatformed a £4M/yr beauty brand from legacy Magento 2 onto Shopify Plus. Custom Hydrogen storefront, headless PDPs, three new markets launched in parallel, and a fully migrated subscription base.
Conversion Lift
Mobile Speed
Cutover Time
If you're ready to treat Shopify as your primary commercial channel — not a side project — we should talk. Book a strategy call and we'll review your store, identify the highest-leverage opportunities, and outline a roadmap to revenue.