Inside Ecom Deals

Built in Pakistan.
Scaling worldwide.

From a single desk in Rawalpindi to four offices across Pakistan and a client roster spanning the UK, USA and Middle East — this is how we got here, and the people behind it.

Our Footprint · Live
4 Offices · 3 Continents
Map of Pakistan showing Ecom Deals offices in Rawalpindi, Wah Cantt, Lahore and Karachi USA UK Middle East
2023
Rawalpindi · ISB
2024
Wah Cantt
2024
Lahore
2025
Karachi
Our Story

A homegrown agency
going global.

At Ecom Deals, we specialize in end-to-end e-commerce solutions — building tailored growth strategies, turning under-performing investments into profitable storefronts, and running comprehensive training programs for the next wave of online sellers.

We started in Rawalpindi in 2023 with a single goal: prove that operators based in Pakistan could compete — and win — against the biggest agencies in the world. Eighteen months later we had opened a second office in Wah Cantt, expanded into Lahore within the same year, and in 2025 launched our southern operations from Karachi.

Our work doesn't stop at the border. From these four offices we run live storefronts and full marketing operations for clients across the United Kingdom, the United States and the Middle East — official partners of TikTok Shop, TEMU UK, Shopify, Meta and Google.

Our Mission

"Create future
entrepreneurs."

We don't just run accounts — we transfer the operational playbook. Every campaign we launch, every store we scale and every training cohort we run is in service of one outcome: more independent, profitable founders coming out of Pakistan.

04
Offices

Across Pakistan

03
Regions

Served globally

$10M
Generated

For our clients

Our Founders

The operators who
built Ecom Deals.

A team of senior e-commerce operators, marketers and technologists who came together with one shared belief — that the next decade of global commerce will be built by founders trained right here in Pakistan.

Muhammad Shoaib — Co-Founder & CEO, Ecom Deals Co-Founder · CEO

Muhammad Shoaib

Co-Founder & Chief Executive Officer

15+ years of experience across multiple industries. An entrepreneur by nature, Shoaib has founded multiple companies including Ecom Deals, Cashup Deals and Retailigence — with a proven track record of building businesses and helping people start and develop businesses from scratch.

LinkedIn Since 2023
Umer Afzal — Co-Founder & COO, Ecom Deals Co-Founder · COO

Umer Afzal

Co-Founder & Chief Operating Officer

With 27+ years of experience in the IT & Telecom industry, Umer has in-depth expertise in every aspect of business — from IT and technology to marketing, sales and finance. A hardcore technologist at heart, he focuses on the detailed mechanics of a digital e-commerce business and how to grow in this ever-changing landscape.

LinkedIn Since 2023

Ready to scale your store with the team that built $10M+ across 3 continents?

30-minute strategy call. No charge, no obligation. We'll audit your current setup and walk you through exactly how we'd scale it.